Golf is evolving. It used to be about fitting in; now, it’s about standing out.

But walk into a standard pro shop today, and you’re met with a sea of sameness. It’s the same three logos, the same template designs, and mass-produced polyester that lacks any real personality. Finding gear that has a story—and a soul—has become a full-time job.

That is why The Seventh Tee exists.

We Curate the Game You Love.

We founded this collective because, while we might not be fashion gurus in our daily lives, we share a serious obsession with the aesthetics of the game. We realized the most exciting things happening in golf aren't coming from the corporate giants—they are coming from the garage startups, the independent designers, and the counter-culture disruptors.

We wanted to build a place that champions the "Indie Golfer." A space to discover brands that break the mold without having to dig through Instagram algorithms or endless forums.

Consider this site our team's digital notebook. It is a curated edit—a mix of the independent gear we use, and the founder-led brands we admire. We scour the market to find the creators who are putting creativity back into the game, so you don’t have to.

If you believe golf should look as good as it feels, have a look around and sign up for the newsletter. We won't send you junk—just the occasional heads-up on the independent gear that is changing the game.

— The Seventh Tee Team

A Note on How We Work: To keep this site independent and ad-free, we utilize affiliate partnerships. When you find a piece of gear you love and purchase through our links, the retailer pays us a small commission at no extra cost to you. This supports our research and allows us to keep hunting for the hidden gems of the golf world.